A Message From The Artist
"I have been designing and building guitars since the mid 1970's. Many of those years, 21 in fact, were spent at Fender Guitars... the first 9 as a Guitar Designer in Research & Development, and the last 12 as the co-founder and head of the Fender Custom Shop. During those years I worked with some incredible people and created guitars for some great artists. Artists like Eric Clapton, David Gilmour, Pete Townshend, Elliot Easton and Cesar Rosas, just to name a few. Now, for the first time, my custom designs are available as production models, hand-made in the USA by my team of expert builders, built to be heard and played for generations."
The John Page Story
From the hills of Corona, California to the forests of Oregon, John Page’s legacy as one of the world’s greatest guitar builders, designers, and artists has been cemented in the eyes and ears of music lovers for decades.
John’s subtle and singular design language creates a new standard in guitar design and build, drawing from his storied past and 50 years of experience to create something totally unique, yet wholly familiar: John Page’s Signature Guitars.
John Page Signature
Coming 2025
The new John Page Signature line is more in step with all the subtleties I put into my own custom hand-builds. Some of the details are obvious, others are more subtle—but you can see, feel, and hear the difference. Only guitar builders that I consider master level, and personally approve, build these new Signature instruments.
Art Guitars
2022 - Present
The Pantages, The Manzanar, The Retablo.. all of my art guitars are hand-made customs, and most have features and options beyond the base model as I originally designed it. Some venture even further away… custom even by my standards. My art guitars are the truest expression of John Page: The Artist.
John Page Classic
2015 - 2024
John Page Classic (JPC) launched in 2015, machine-building the very best of my classic designs in Japan at scale. The Ashburn was promptly named to the Guitar Player Magazine Hall of Fame, followed by the AJ, winner of Guitar World's Platinum Award, and later by my very own Bloodline® Pickups, which are still used in our guitars today.
John Page Custom Guitars
2006 - 2015
In mid 2006, I sat down at my drawing table and designed a new guitar... the P-1. It was a combination of all the things I had wanted to do in prior years but hadn't gotten to, and since it was "my" guitar, I could design it my way, not Fender's or any other company’s way. That day, John Page Guitars was born. The line grew to seven guitar models, two bass models, and a line of handmade wood and stainless steel bridge saddles... JP Woodtone.
Functional Art Furniture
2003 - 2006
In January 2003, I moved up to my land in the Southern Oregon forest to build a new life and home. After building my shop, I spent the next several years concentrating on non-guitar related art... functional art furniture. Unfortunately, I never seemed to get around to building my own furniture. Everything I built was usually sold... just like the guitars. Funny how life works, eh?
Fender Museum of Music
1998 - 2003
I moved from the Custom Shop into the role of Executive Director of the Fender Museum of Music and the Arts Foundation, which included the Kids Rock Free program, a program I was very passionate about. Over the course of the next four years, I took the Foundation successfully through its launch and establishment.
Fender Custom Shop
1987 - 1998
I was thrilled when Michael Stevens brought me on board to co-found the Fender Custom Shop - The legendary “Dream Factory”. From Production Coordinator to Manager of Research and Development to VP, by the end of my tenure at Fender, I was running the whole Custom Shop.
Fender Beginnings
1979 - 1987
I started at Fender in 1979, when I was 21. As a Model Maker, I worked alongside the great Freddie Tavares, who worked under Leo Fender himself. I began as a Model Maker. By 1987, I was a Senior Design Engineer.