There's Nothing Like A Classic

John Page, a visionary guitar designer, co-founded the Fender Custom Shop in 1987, leading it for 12 years and creating iconic guitars.

After leaving Fender, he started his own custom shop, producing highly refined guitars for a limited clientele. To make his designs accessible to more musicians, John launched John Page Classic (JPC) in 2015. Initially producing guitars in Japan, JPC gained acclaim with models like The Ashburn and The AJ. In 2021, JPC moved production to the USA, where each guitar is now handcrafted and backed by a Lifetime Performance Guarantee, offering high-quality instruments rooted in John Page’s 50 years of expertise.

Many of the most influential and iconic players of all time found their way to a John Page guitar.

A great tool is meant to be used, a great guitar meant to be played. A John Page Classic is a hand-built guitar with over 50 years of legacy and expertise built right in. There’s nothing like a classic.

*Fender, Stratocaster, and Telecaster are registered trademarks of Fender Musical Instruments Corporation

Meet John Page

John Page Classic Guitars

Meet The Team

Peter Swartz, CEO of John Page Classic Guitars, standing on dark grey background holding a white Ashburn guitar.

Peter Swartz

John Page

Bryan Ray

Chase Gullett in the workshop bent over a guitar neck guiding it through a table-mounted machine.

Chase Gullett