Meet John Page: Artist, Rebel, Visionary, Leader


  • Co-founded and led Fender Custom Shop*. Directly taught and mentored many of the leading luthiers in the industry. Over 20 years at Fender and over 50 years designing and building guitars.
  • Created legendary guitars for Eric Clapton, Pete Townshend, David Gilmour, Elliot Easton and Cesar Rosas, many more. Designed acclaimed guitars in conjunction with Harley Davidson, Playboy, Jaguar.
  • Prominently featured in The Dream Factory: Fender Custom Shop, by Tom Wheeler (Hal Leonard, 2011), Fender Custom Shop Guitar Gallery, by Richard Smith (Hal Leonard, 1996), The Stratocaster Chronicles, by Tom Wheeler (Hal Leonard, 2004)
  • Joined forces with Howard Swimmer, founder of JPC, in order to make his classic guitar designs more accessible.
  • Continues to build a limited number of custom guitars at his John Page Guitars workshop in southern Oregon.


“My design styling has always been what I call ‘uniquely familiar.’ When you look at my guitars you go, ‘It’s comfortable; it’s this really comfortably familiar thing … but it’s different! It’s unique. No, it’s really not the same, is it…’” John Page

*Fender, Stratocaster, and Telecaster are registered trademarks of Fender Musical Instruments Corporation